Meet the President

A Message from Israel Colón

If we haven’t had the pleasure of connecting yet, my name is Israel Colón, and I’m the President of Fitness Equipment Broker LLC.

What truly sets us apart isn’t just our exceptional customer service or seamless purchasing experience — it’s our in-depth knowledge of fitness equipment and how it aligns with the human body.

With over three decades of hands-on experience as a certified personal trainer and health club general manager, I saw a major gap in the market: people wanted a trusted, pressure-free source where they could make informed decisions when purchasing fitness equipment. That’s why I founded Fitness Equipment Broker — a company built on education, honesty, and results.

Whether you’re just starting your fitness journey, managing recovery through physical therapy, or building a commercial fitness facility, we are here to guide you every step of the way.

Our Mission

Since 2011, Fitness Equipment Broker has been a factory-direct distributor of premium fitness equipment proudly headquartered in Los Angeles, California. For more than a decade, we’ve helped commercial gyms, apartment communities, personal training studios, physical therapy clinics, hospitality fitness centers, and home gym owners source the highest-quality equipment at the most competitive prices in the industry.

Our direct relationships with leading manufacturers allow us to eliminate unnecessary markups and pass the savings on to our customers — without ever compromising on quality, service, or expertise.

🏆 Amazing Prices. Unbeatable Service. Unmatched Knowledge.

This isn’t just a slogan — it’s the foundation of everything we do.

Amazing Prices
Our factory-direct model ensures you get commercial-grade fitness equipment at below-market pricing, maximizing your budget and your return on investment.

Unbeatable Service
From the first quote to final delivery and installation, our experienced team provides fast response times, honest guidance, and turnkey solutions tailored to your facility’s needs.

Unmatched Knowledge
With deep industry experience, we help you choose the right equipment mix for your space, your users, and your long-term growth — not just what’s in stock.

Built for Clients Nationwide & Worldwide

Our mission is simple: deliver 100% customer satisfaction to every client we serve. Whether you're:

• Opening a new gym

• Upgrading an existing fitness center

• Designing a multi-family or hospitality fitness space

• Building a high-end home gym

we provide the products, pricing, and support to make your project seamless and successful.

From California to across the United States and around the world, Fitness Equipment Broker is your trusted source for commercial fitness equipment, strength training systems, cardio machines, and complete gym packages.

What We Offer

✅ Personalized Consultations – Our experienced fitness experts help you select the right equipment based on your goals, space, and budget.

✅ Residential & Commercial Solutions – We design and equip everything from home gyms to apartment complexes and full-scale commercial fitness centers.

✅ Top-Rated Fitness Brands – Including:

• Precor

• Life Fitness

• Stairmaster

• Cybex

• NuStep

• Spirit

• BodyCraft

• Body-Solid
  …and many more.

✅ Flexible Packages for All Budgets – Whether you’re a first-time buyer or outfitting a large facility, we can tailor a solution that fits your needs.

Our Commitment to You

We pride ourselves on ethics, integrity, and an unwavering commitment to your health and satisfaction. Our company has helped thousands of individuals improve their quality of life through expert guidance, personalized service, and top-quality equipment.

You can shop online 24/7 or call us directly at 888-566-4261 to speak with one of our friendly fitness experts. We’re happy to offer you insider guidance, product recommendations, and even exclusive discounts available today!

Thank you for considering Fitness Equipment Broker — we look forward to being your trusted partner in health and wellness.