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Our Story


Fitness Equipment Broker: Our Story - About Us | adjustable squat rack, inner and outer thigh machine, vertical leg press machine

If we haven't had the pleasure of speaking yet, my name is Israel Colón. I am the President of Fitness Equipment Broker. Aside from our customer service and seamless purchasing experience, what sets really sets us apart is our knowledge of equipment and how it correlates to the human body.

Throughout my years as a certified personal trainer and health club general manager, I realized there was a massive demand for a reputable source where someone could make an educated decision about purchasing fitness equipment without feeling pressured. We also place an emphasis on how to safely utilize the equipment, training regimens and nutrition. 

My career in the fitness and physical therapy industry has spanned over two decades. I consider myself an ambassador for health and wellness for all ages. My philosophy is to help as many individuals achieve the level of health and fitness you want they deserve. Our company has improved the quality of life for thousands of satisfied customers across the U.S. and internationally. 

Established in 2011, Fitness Equipment Broker is a factory direct fitness equipment distributor headquartered in Los Angeles, California. Our business philosophy is simple: amazing prices and unbeatable service. Our  fitness experts offer each customer a consultation tailored to their specific needs This is a critical step in selecting the perfect piece of equipment. For our commercial clientele, we can help design and equip fitness centers of any size from an apartment complex to a full franchise commercial facility. We feature all the top-rated brands such as Precor, Life Fitness, Stairmaster, Cybex, Nustep, Spirit, BodyCraft and Body-Solid just to name a few. Our friendly fitness experts can tailor a package to fit anyone’s budget. Our mission is to provide 100% customer satisfaction to every customer we work with. 

We at Fitness Equipment Broker pride ourselves on our ethics and integrity. Taking care of our clientele is our greatest concern. We truly appreciate the opportunity to serve you. You are welcome to purchase directly from our convenient online store, or call us toll free at  888-566-4261 to get expert advice and sales help, including today's latest discounts!

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