Meet the President

A Message from Israel Colón

If we haven’t had the pleasure of connecting yet, my name is Israel Colón, and I’m the President of Fitness Equipment Broker LLC, a Los Angeles-based, factory-direct fitness equipment distributor serving customers throughout the United States and internationally.

Fitness has been a major part of my life for more than three decades. I studied Exercise Science at Southern Connecticut State University, am a NASM Certified Personal Trainer, competed as a Division II collegiate rugby player, and later competed as a natural competitive bodybuilder. My career has also included personal training, health club management, and extensive experience in the fitness equipment industry.

That combination of education, athletic experience, and hands-on industry knowledge gives me a perspective that goes well beyond simply selling equipment. I understand training, human performance, strength and conditioning, movement, recovery, and the practical demands placed on fitness equipment.

More Than a Fitness Equipment Company

After decades in the fitness industry, I saw a significant gap in the market. People were making substantial investments in fitness equipment but often had limited access to knowledgeable, unbiased guidance. Too often, purchasing decisions came down to the lowest price, what's in stock, or what a salesperson wanted to sell.

I believed there was a better way.

I founded Fitness Equipment Broker in 2011 with a simple philosophy:

Educate first. Sell second.

Our goal is to understand what you are trying to accomplish and help you select equipment that makes sense for your goals, users, space, budget, and long-term needs.

A Strong Connection to Physical Therapy & Rehabilitation

Over the years, we have developed strong relationships within the physical therapy, rehabilitation, and healthcare communities.

We understand that selecting equipment for a physical therapy clinic is different from outfitting a traditional gym or home gym. Accessibility, adjustability, durability, biomechanics, ease of use, patient comfort, warranty coverage, and the needs of different populations can all play an important role.

Whether you are opening a new physical therapy clinic, expanding an existing rehabilitation facility, upgrading cardio equipment, or creating a comprehensive fitness and recovery environment, we can help you evaluate your options.

Our background in exercise science, human performance, personal training, athletics, and fitness equipment allows us to look at equipment from both a technical and practical perspective.

We don't just know fitness equipment. We understand why the equipment matters.

Our Mission

Since 2011, Fitness Equipment Broker has been a factory-direct distributor of premium fitness equipment, proudly headquartered in Los Angeles, California.

We have helped thousands of customers source equipment for:

• Physical therapy and rehabilitation clinics
• Commercial gyms and health clubs
• Apartment and multifamily fitness centers
• Hotels and hospitality facilities
• Personal training studios
• Sports performance facilities
• Corporate fitness centers
• Universities and athletic facilities
• Home gyms and residential fitness spaces

Our direct relationships with leading manufacturers allow us to provide competitive pricing while maintaining the expertise and personalized service our customers expect.

Amazing Prices. Unbeatable Service. Unmatched Knowledge.

These three principles are the foundation of our company.

Amazing Prices

Our factory-direct relationships allow us to offer commercial fitness equipment, cardio equipment, strength equipment, rehabilitation equipment, and home gym equipment at highly competitive prices.

Whether you're purchasing one piece of equipment or outfitting an entire facility, our goal is to maximize your investment without compromising quality.

Unbeatable Service

Our responsibility doesn't end when you place an order.

From your initial consultation and product selection through quoting, purchasing, delivery, installation, and follow-up, our experienced team is here to make the process straightforward.

Unmatched Knowledge

We don't believe the most expensive equipment is automatically the best equipment, and the lowest price isn't necessarily the best value.

We consider:

• Who will use the equipment
• Frequency of use
• Available space
• Training or rehabilitation goals
• Commercial versus residential application
• Durability requirements
• Accessibility and functionality
• Warranty and service
• Long-term ownership costs

Our recommendations are based on the complete picture—not simply what's available or what has the highest price tag.

Commercial Fitness Equipment

We provide equipment solutions for facilities of all sizes, from a single piece of equipment to complete commercial fitness centers.

Our commercial fitness equipment offerings include:

• Commercial treadmills
• Ellipticals
• Exercise bikes
• Recumbent bikes
• Stair climbers
• Rowing machines
• Strength machines
• Functional trainers
• Cable systems
• Power racks
• Free weights
• Plate-loaded equipment
• Functional training systems
• Complete gym packages

We help businesses select equipment based on available space, expected usage, users, budget, and long-term facility goals.

Physical Therapy & Rehabilitation Equipment

We provide equipment solutions for physical therapy clinics, rehabilitation facilities, healthcare environments, and recovery-focused fitness spaces.

Our understanding of exercise science and human performance, combined with our relationships within the physical therapy community, allows us to help professionals evaluate equipment based on real-world application—not simply product specifications.

Whether you need cardio equipment for a rehabilitation clinic, strength equipment for a physical therapy facility, or versatile equipment for a combined fitness and recovery environment, we can help you compare your options.

Residential Fitness Equipment

Building a home gym should be an investment in your health—not a collection of equipment that eventually goes unused.

We help homeowners create fitness spaces ranging from compact home gyms to high-end, fully equipped training facilities.

Whether you're looking for a treadmill, elliptical, exercise bike, strength machine, functional trainer, power rack, or complete home gym package, we'll help you find equipment that fits your space, training style, and budget.

Brands We Represent

We work with many of the industry's leading fitness equipment manufacturers, including:

• Precor
• Life Fitness
• StairMaster
• Cybex
• NuStep
• Spirit Fitness
  
• Body-Solid
• And many others

Our manufacturer relationships give customers access to a broad selection of commercial cardio equipment, strength training equipment, rehabilitation equipment, functional training systems, and home fitness equipment.

From One Piece of Equipment to an Entire Facility

Every project is different.

Sometimes you need one treadmill. Sometimes you need to outfit a commercial gym. Sometimes you're opening a physical therapy clinic and need help determining the right combination of cardio, strength, and rehabilitation equipment.

Our approach remains the same:

Understand your needs first, then recommend the equipment that makes sense.

We can assist with:

• Individual equipment purchases
• Home gym packages
• Commercial gym packages
• Physical therapy and rehabilitation equipment
• Fitness center equipment selection
• Facility upgrades and expansions
• Delivery and installation coordination

Serving Customers Nationwide & Worldwide

Fitness Equipment Broker is headquartered in Los Angeles, California, but our customers are located throughout the United States and around the world.

We work with individuals, businesses, healthcare professionals, physical therapists, gym owners, facility managers, hospitality companies, apartment communities, and organizations looking for quality fitness equipment and knowledgeable guidance.

Regardless of where you're located, our goal is simple:

Make the process easier. Help you make a better decision. Deliver exceptional value.

Our Commitment to You

At Fitness Equipment Broker, we believe ethics, integrity, education, and customer service should be at the center of every transaction.

Our business has been built on relationships, referrals, repeat customers, and a commitment to doing what is right for the customer.

You don't need to be an equipment expert. That's our job.

If you're comparing treadmills, strength machines, cardio equipment, or rehabilitation products, we'll explain the differences. If you're outfitting a physical therapy clinic or commercial gym, we'll help you determine what makes sense for your application.

And if the equipment you're considering isn't the right fit, we'll tell you that too.

Our goal isn't simply to make a sale. It's to earn your trust and become the company you turn to whenever you need fitness equipment.

Let's Build Your Fitness Solution

Whether you're starting your fitness journey, building a home gym, opening a physical therapy clinic, expanding a rehabilitation facility, developing a personal training studio, or outfitting a complete commercial fitness center, Fitness Equipment Broker is here to help.

Shop online 24/7 or call 888-566-4261 to speak with one of our fitness equipment specialists.

We're happy to answer questions, compare products, recommend equipment, build customized packages, and help you find the right solution for your goals, space, and budget.

Fitness Equipment Broker LLC

Amazing Prices. Unbeatable Service. Unmatched Knowledge.

Since 2011.

Your trusted source for commercial fitness equipment, physical therapy equipment, rehabilitation equipment, strength training equipment, cardio equipment, and home gym equipment.